Trump Media unveils 1:1 DJT token rewards for shareholders
Trump Media and Technology Group, operator of U.S. President Donald Trump’s Truth Social platform, said Wednesday it plans to introduce a blockchain-based token for shareholders that provides access to perks and rewards.
The DJT token will be issued in partnership with crypto exchange Crypto.com, with distribution to existing shareholders at a 1:1 ratio — one token per share held — according to the company’s announcement.
The token may include benefits such as discounts on the Truth Social platform, the Truth+ streaming service, and the Truth Predict prediction market, the company said. It is not a tokenized stock and does not grant shareholder rights or any claim on future earnings, and it will not track the company’s share price.
The initiative illustrates how blockchain technology can be paired with traditional assets to deliver rewards, while emphasizing that tokenized products do not necessarily convey the rights associated with equity ownership.
Robinhood’s tokenized private equity launch underscores limits on shareholder rights
In June, brokerage platform Robinhood launched tokenized stock trading for customers in the European Union and offered $5 in SpaceX and OpenAI “private equity” tokens as part of the rollout.
OpenAI quickly stated it had no partnership with Robinhood, was not involved in the offering, and did not endorse it. The company added that any transfer of OpenAI equity requires its approval and that no such transfer had been approved.
Legal professionals and crypto industry executives have noted that many tokenized equity products are designed to mirror the price of an underlying asset but do not represent actual equity or the contractual rights that accompany traditional share ownership. “There is no direct claim on company assets, no voting rights, and no access to internal financial information,” said John Murillo, chief business officer at fintech firm B2BROKER.
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