Brazil’s crypto activity up 43% as average investment tops $1K
Crypto trading activity in Brazil rose sharply in 2025, with total transaction volume up 43% year over year and average investment per user surpassing $1,000, according to a report by crypto platform Mercado Bitcoin.
The study, “Raio-X do Investidor em Ativos Digitais 2025,” indicates the market is shifting from speculation toward structured investing and portfolio allocation. Findings are based on activity on Mercado Bitcoin’s platform, which is described as the largest digital asset exchange in Latin America.
The average amount invested per user reached approximately 5,700 Brazilian reais (more than $1,000). Additionally, 18% of investors spread allocations across multiple crypto assets, signaling a gradual move toward diversification.
Bitcoin (BTC) was the most traded asset, followed by the U.S. dollar-pegged stablecoin USDT, Ether (ETH) and Solana (SOL). Stablecoin usage increased notably, with transactions roughly tripling from the previous year as investors favored lower volatility amid uncertain macroeconomic conditions.
Bitcoin remains most-traded asset in Brazil. Source: Mercado Bitcoin
Lower-risk crypto products expand 108% in 2025
Lower-risk offerings gained traction in 2025. Digital fixed-income products, known as Renda Fixa Digital (RFD), recorded a 108% increase in invested volume, with Mercado Bitcoin distributing about $325 million to investors during the year. The investor base also evolved: participation among those aged 24 and under rose 56% year over year, while demand increased across all age groups, including high-net-worth and institutional clients.
By region, the Southeast and South continued to lead in transaction volume, led by São Paulo and Rio de Janeiro, while the Central-West and Northeast showed broader adoption as participation spread geographically.
Itaú Asset recommends 1%–3% Bitcoin exposure
In a separate research note, Itaú Asset Management advised allocating 1%–3% of portfolios to Bitcoin, citing increased geopolitical risks, changing monetary policy and ongoing currency volatility. Strategist Renato Eid described Bitcoin as a distinct asset with a separate return profile and potential hedging characteristics due to its global and decentralized nature, while acknowledging significant price swings throughout 2025.
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