Buterin Proposes DAO and Prediction Markets for Creator Tokens
Ethereum co-founder Vitalik Buterin outlined a proposal for a creator token framework that combines decentralized autonomous organizations (DAOs) with prediction market incentives to promote higher-quality content, according to a post on X on Sunday.
Creator tokens, also called content coins, are blockchain-based assets that can provide fans with ownership exposure, access rights, or royalty-like benefits linked to posts, photos, music, or videos.
Buterin said most current creator token platforms prioritize output volume over quality, a dynamic he noted is being intensified by AI-generated content.
Under his concept, creators would issue tokens and apply to curated creator DAOs, where members decide which creators or works to accept. Market participants could speculate by predicting which applicants the DAO will approve.
Approved creators could see their tokens appreciate if the DAO burns a portion of those coins, reducing supply and increasing scarcity.
Buterin also noted that many leading creator coins on platforms such as BitClout and Zora are associated with celebrities or individuals with very high social status, making it harder for creators to advance based solely on merit.
Another example is Friend.tech, a SocialFi application on Ethereum layer-2 Base that let creators share content in private chat rooms accessed via tradable keys. The platform drew criticism for speculation-driven pricing and shut down in September 2024 after activity fell and its native token declined 95% from its high.
Focus on niches to reach targeted audiences, Buterin says
Buterin recommended that DAOs avoid pursuing the entire market and instead concentrate on specific content formats—such as short-form video or long-form writing—and tailor efforts to particular countries or political audiences.
He said the objective is to form groups larger than a single creator that can build a public brand and collectively negotiate for revenue opportunities, while remaining small enough for manageable internal governance.
Buterin added that token speculators can assist curation by highlighting high-quality creators and content, and may perform well if they accurately anticipate the DAOs’ decisions.
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