Polymarket, Kalshi offer free groceries as volumes surge
Prediction platforms Polymarket and Kalshi escalated their competition in New York City with grocery promotions, coinciding with a surge in prediction market activity that has consistently topped $400 million in daily trading volume—approximately four times higher than the same period last year.
Kalshi distributed $50 worth of groceries at Westside Market, 84 3rd Ave. in Manhattan, on Tuesday between 12 pm and 3 pm local time. Videos shared on social platforms showed lines stretching multiple blocks. According to Kalshi’s guest list, 1,795 people registered for the giveaway, while mainstream outlets reported that “thousands” attended.
Kalshi reported $263.5 million in fee revenue in 2025. Both Kalshi and Polymarket have been valued in the multibillion-dollar range following major integrations.
Polymarket to launch “The Polymarket”
Polymarket said on Tuesday it has signed a lease to open what it calls New York’s first free grocery store and will donate $1 million to Food Bank For NYC to support residents across all five boroughs. The store, branded “The Polymarket,” is scheduled to open next Thursday at 12 pm local time and will be fully stocked at launch.
“Free groceries. Free markets. Built for the people who power New York.”
Both firms have recently expanded media partnerships: Polymarket teamed up with Dow Jones in January, and Kalshi partnered with CNN and CNBC in December. Polymarket rolled out billboards designed to be vandalized as part of a campaign, while Kalshi has used digital billboards to display market odds. Prediction market platforms have been barred from advertising during the Super Bowl on Feb. 8.
Polymarket and Kalshi are headquartered in New York City, home to Wall Street, the New York Stock Exchange, and Nasdaq.
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