X adds paid partnership labels; crypto promos outside EU/UK/AU
Social media platform X has updated its labeling policy to permit paid promotional crypto posts when tagged as Paid Partnerships, while crypto advertisements remain restricted in several markets, including the United Kingdom and the European Union.
X lifted its ban on sponsored crypto and gambling content on Sunday, allowing industry creators to monetize crypto-related posts if they comply with the platform’s new paid partnership framework.
However, influencers are responsible for ensuring these partnerships are not visible in the European Union, the United Kingdom and Australia, where strict financial promotion rules apply. These regions account for a significant share of global crypto activity.
X, formerly Twitter, has been a key channel for crypto firms, projects and communities to engage with audiences.
X’s head of product, Nikita Bier, said the Paid Partnership label is intended to support users in building businesses on the platform while maintaining transparency with followers. X defines partnerships as instances where a third-party brand provides compensation or incentives to a user — such as an influencer or content creator — to promote a product or service. Users can also mark their content as a paid partnership.
In a post on March 1, 2026, Bier announced the Paid Partnership labels, adding that undisclosed promotions damage trust in the platform.
Despite lifting the ban on sponsored crypto posts, X’s exclusion list continues to prohibit promotions for sex products and services, alcohol, dating platforms, recreational and prescription drugs, health and wellness supplements, tobacco and weapons. Content related to politics and social issues is also barred when used for commercial purposes.
X outlines upcoming features in the months ahead
On Feb. 11, platform owner Elon Musk said the planned payments system, X Money, is scheduled to launch as a limited beta within the next two months before a broader rollout to users worldwide.
X Money is part of Musk’s vision for an “everything app” combining social networking, messaging and financial services, similar to China’s WeChat. It remains unclear whether crypto will be integrated into X Money.
On Feb. 14, Bier said X plans to introduce a Smart Cashtags feature that would allow users to trade stocks and crypto directly on the platform.
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